VEGEMITE

VEGEMITE

Vegemite is what I would call “an acquired taste” and not being raised on the stuff, I’ve never liked it much. But, although no longer Australian-owned, it is still very much an Aussie icon – along with kangaroos, meat pies and Holden cars. 

The vegemite story began in 1922 when a young chemist was hired by the Fred Walker Company to develop a spread from brewer’s yeast – one of the richest known natural sources of the Vitamin B group. The company launched a national competition in 1923 to give the new spread a name and Vegemite was chosen from the hundreds of entries. It was marketed as being “delicious on sandwiches and toast” and for improving the flavour of soups and gravy.  Continue reading